Gurgaon, India — Since 2013
IDE is an automotive design studio built around a simple belief — good design should survive the journey from an idea on screen to something real.
Born from transportation design, we bring the same thinking to individual vehicles, commercial fleets, industrial products and automotive brands.
Design that doesn't stop at the screen.
Our story ↓
Our Story
We began as automotive designers, and built IDE around a simple belief — that design and execution shouldn't be separate disciplines. That thinking now shapes everything from individual vehicles to automotive OEMs.
Read Our Full Story →
Where This Shows Up
One vehicle. One fleet. One automotive brand. Same design discipline, applied at a different scale.
Our Process
The vehicle, the brief, the problem.
Ideas shaped around the object.
Made in-house. Made as intended.
Delivered into the real world.
Understand
Design
Produce
ExecuteTrusted by
HP
HP's case study on IDE Autoworks — 200,000+ sq. ft. printed in 10 months on HP Latex, and a 35% cut in turnaround time.
Read the HP case study ↗Gaadiwaadi
Three IDE Autoworks editions for the XUV300 — Energetic, Lifestyle and Conquerer — each with its own graphic treatment.
Read the feature ↗MotorBeam
A full car wrap in matte orange cast vinyl with gloss-black accents — MotorBeam on our full-wrap technique and 3M partnership.
Read the feature ↗MotorBeam
Rally stripes, gloss-black accents and an asymmetrical design language, built to match the Polo's character.
Read the feature ↗DriveSpark
A grey-themed bonnet, roof and rear glass with a mosaic-style polar bear across the sides and rear door.
Read the feature ↗Also Ours — Uncredited in the Piece
BMW Group India
“Boundless” by artist Devika Sundar, commissioned for “The Future is Born of Art” — adapted and applied by our team ahead of India Art Fair 2023.
Read the BMW Group press release ↗ZigWheels
GR-inspired cosmetics on a Glanza, shown at Auto Expo 2023 — design and application by our team, uncredited in the piece.
Read the feature ↗Hindustan Times Auto
Two purpose-built Carens showcases at Auto Expo 2023, decaled and finished by our team.
Read the feature ↗Overdrive
A one-off show concept for Honda's pavilion — body kit, roll cage and racing livery by our team.
Read the feature ↗Economic Times
Exterior design work on the Terrano AMT, covered in this Economic Times slideshow.
Read the feature ↗MotorBeam
A new blue variant and Playstation Edition GO+, showcased at Auto Expo 2016.
Read the feature ↗YouTube
Booth and vehicle branding for Statiq's EV charging showcase at Auto Expo 2023.
Watch the video ↗CarWale
A black roof, C-pillar and integrated spoiler with exclusive side decals, marking the Creta's first year in India — design and conceptualisation by our team.
Read the feature ↗CarWale
A rear spoiler, custom body graphics and a blacked-out B-pillar for Hyundai's 20th anniversary special edition — design and conceptualisation by our team.
Read the feature ↗Team-BHP
Suzuki's global ECSTAR lubricants line brought to India, launched on stage with a Baleno RS in a custom livery — design and conceptualisation by our team.
Read the feature ↗Motoring World
A limited special edition of the Amaze, marked with a 'Privilege Edition' diamond emblem and body graphics — design and conceptualisation by our team.
Read the feature ↗Overdrive
A limited special edition of the Jazz, marked with a 'Privilege Edition' emblem — design and conceptualisation by our team.
Read the feature ↗CarDekho
A black tailgate spoiler, side sill illumination garnish and body graphics for the WR-V Exclusive Edition — design and conceptualisation by our team.
Read the feature ↗RushLane
A more off-road-worthy Jimny in Desert Matte and Matte Black, with a winch-equipped bull bar, snorkel and 'Jimny 4X4' decals — design and conceptualisation by our team.
Read the feature ↗RushLane
A Sizzling Red and Midnight Black dual-tone livery with racing-inspired decals, a roof spoiler and black alloy wheels — design and conceptualisation by our team.
Read the feature ↗Autocar India
A matte military green finish with '4X4' and 'AllGrip' door graphics, an orange side stripe and roof rack — design and conceptualisation by our team.
Read the feature ↗CarDekho
A silver Fronx Turbo concept with 'Turbo' body decals, a grille garnish and blacked-out wheels and ORVMs — design and conceptualisation by our team.
Read the feature ↗CarDekho
A dual-tone orange and black Brezza with 'Powerplay' door graphics, blacked-out trim and a silver skid plate — design and conceptualisation by our team.
Read the feature ↗Get in touch
Design Studio:
Plot No. 192, Sector 27, Gurugram, Haryana 122002
Operational Hours:
Monday to Saturday | 10:30 AM to 6:30 PM
Contact Details:
IDE Autoworks - +91 9717498343 | +91 8700301347
IDE Commercial - +91 9910027535
IDE Designworks - +91 9910027535 | +91 9717498343
